Renowned Interior Designer Mark Sikes on Decorating for a New Generation | Media Hard

Renowned Interior Designer Mark Sikes on Decorating for a New Generation

Renowned Interior Designer Mark Sikes on Decorating for a New Generation
Mark Sikes is known for his timeless style. We sat down with Sikes to learn more about his approach to decorating, using social media for marketing purposes, and what we can expect from his upcoming product collections.

Amy Neunsinger

Sikes’ signature blue and white stripes in a Marin County property.

Q: You’re known for bringing a youthful energy to traditional decorating. In a world so overrun with mid-century design, how do you convince young families that classic styles are the way to go?

A: Traditional design that is done well is timeless. Decorating a home and acquiring beautiful things is an investment, and people want to know that what they are investing in is going to continue to look great years from now. I also believe in mixing things—every room should have a touch of modern, and vice versa. Any room that is just one note is boring and expected.

Amy Neunsinger

Foyer of a Beverly Hills property.

Q: You have become something of a phenomenon on Instagram. How have you used this outlet, and other forms of social media, to further your career?

A: Social media is a very powerful thing. You can literally build a business and brand from your kitchen counter. I’ve used Instagram as a way to share the things that inspire me and celebrate others who also inspire me. I try to focus on things I think are beautiful and to reinforce what I love, like blue and white, big white houses, gardens, and style icons like Jackie Kennedy. I use Instagram stories to share my travels, to market products I have designed and to share new press coverage.

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Whether it’s his signature blue-and-white color palette or love of blending American and European aesthetics, designer Mark Sikes is known for his timeless style. We sat down with Sikes to learn more about his approach to decorating, using social media for marketing purposes, and what we can expect from his upcoming product collections.

Amy Neunsinger

Sikes’ signature blue and white stripes in a Marin County property.

Q: You’re known for bringing a youthful energy to traditional decorating. In a world so overrun with mid-century design, how do you convince young families that classic styles are the way to go?

A: Traditional design that is done well is timeless. Decorating a home and acquiring beautiful things is an investment, and people want to know that what they are investing in is going to continue to look great years from now. I also believe in mixing things—every room should have a touch of modern, and vice versa. Any room that is just one note is boring and expected.

Amy Neunsinger

Foyer of a Beverly Hills property.

Q: You have become something of a phenomenon on Instagram. How have you used this outlet, and other forms of social media, to further your career?

A: Social media is a very powerful thing. You can literally build a business and brand from your kitchen counter. I’ve used Instagram as a way to share the things that inspire me and celebrate others who also inspire me. I try to focus on things I think are beautiful and to reinforce what I love, like blue and white, big white houses, gardens, and style icons like Jackie Kennedy. I use Instagram stories to share my travels, to market products I have designed and to share new press coverage.

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Forbes – Lifestyle

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