How 'Secret Superstar's Taiwan Numbers Will Indicate Whether It Becomes Bollywood's #1 Hit Of 2017 | Media Hard

How 'Secret Superstar's Taiwan Numbers Will Indicate Whether It Becomes Bollywood's #1 Hit Of 2017

How 'Secret Superstar's Taiwan Numbers Will Indicate Whether It Becomes Bollywood's #1 Hit Of 2017

Aamir Khan Films

‘Secret Superstar’ debuted in Taiwan on November 24th, 2017.

Secret Superstar began the next phase of its international release by opening in a key territory this weekend, Taiwan. It debuted there Friday on 73 screens, a record for an Indian film in the Chinese-speaking territory.

Aamir Khan, his fellow filmmakers on Secret Superstar, and his fans will be watching closely to see how Taiwanese audiences respond to the family comedy-drama. Its box office numbers in Taiwan and the rest of Greater China, especially in the People’s Republic, will determine whether Secret Superstar‘s global theatrical total vaults past the Ajay Devgn comedy Golmal Again, or whether the huge gap between the two pictures remains.

As of now Secret Superstar’s worldwide theatrical gross stands at ₹123 crore / $ 18.9 million—including its ₹83 crore / domestic tally in India—which puts it a long, long way behind Golmaal Again’s nearly—₹300 crore ($ 46 million) global haul.

For any other movie, and any other movie star, that would be a laughably insurmountable gap. But we’re talking about Aamir Khan and his enormous Chinese fan base. As of now it looks not only possible, but even likely, that Secret Superstar will close the distance and surpass Golmaal to become Bollywood’s highest grossing release of 2017. Given that Khan’s last several films—Dangal, PK, and Dhoom 3—have over-indexed in the Chinese-speaking countries, it’s reasonable to assume that Secret Superstar will perform well there too.

Secret Superstar hasn’t yet gotten a release date in the PRC, but Aamir has said it will “definitely” happen, probably in January of 2018. In the mean time, here’s what to look for in Taiwan, which often acts as a bellwether for the performance of films that later release in China.

First, take a look at how much Secret Superstar collect in its first three days in Taiwan. That number will be available early next week. If the opening weekend figure is at least US $ 75,000 or NT$ 2.25 million—one-third of Dangal’s $ 222,000 debut—that would signal a strong draw for Taiwanese moviegoers, one that would likely be echoed in the mainland. Although Secret Superstar’s debut screen count of 73 is bigger than Dangal’s was in Taiwan, it’s not very likely that the newer film will come close to matching the latter’s opening frame due to its more subdued subject matter (domestic abuse) and the fact that Aamir has a much smaller role in Secret Superstar.

Second, let’s see how well Secret Superstar’s daily grosses hold up through the week. A Sunday-to-Monday decline of less than 50 percent would be nice, and a gentle daily decline from there, less than 10 percent per day, would be a sign of strength. If the second weekend’s collections are at least half of the first then we’re looking at a solid Taiwan run.

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Aamir Khan Films

‘Secret Superstar’ debuted in Taiwan on November 24th, 2017.

Secret Superstar began the next phase of its international release by opening in a key territory this weekend, Taiwan. It debuted there Friday on 73 screens, a record for an Indian film in the Chinese-speaking territory.

Aamir Khan, his fellow filmmakers on Secret Superstar, and his fans will be watching closely to see how Taiwanese audiences respond to the family comedy-drama. Its box office numbers in Taiwan and the rest of Greater China, especially in the People’s Republic, will determine whether Secret Superstar‘s global theatrical total vaults past the Ajay Devgn comedy Golmal Again, or whether the huge gap between the two pictures remains.

As of now Secret Superstar’s worldwide theatrical gross stands at ₹123 crore / $ 18.9 million—including its ₹83 crore / domestic tally in India—which puts it a long, long way behind Golmaal Again’s nearly—₹300 crore ($ 46 million) global haul.

For any other movie, and any other movie star, that would be a laughably insurmountable gap. But we’re talking about Aamir Khan and his enormous Chinese fan base. As of now it looks not only possible, but even likely, that Secret Superstar will close the distance and surpass Golmaal to become Bollywood’s highest grossing release of 2017. Given that Khan’s last several films—Dangal, PK, and Dhoom 3—have over-indexed in the Chinese-speaking countries, it’s reasonable to assume that Secret Superstar will perform well there too.

Secret Superstar hasn’t yet gotten a release date in the PRC, but Aamir has said it will “definitely” happen, probably in January of 2018. In the mean time, here’s what to look for in Taiwan, which often acts as a bellwether for the performance of films that later release in China.

First, take a look at how much Secret Superstar collect in its first three days in Taiwan. That number will be available early next week. If the opening weekend figure is at least US $ 75,000 or NT$ 2.25 million—one-third of Dangal’s $ 222,000 debut—that would signal a strong draw for Taiwanese moviegoers, one that would likely be echoed in the mainland. Although Secret Superstar’s debut screen count of 73 is bigger than Dangal’s was in Taiwan, it’s not very likely that the newer film will come close to matching the latter’s opening frame due to its more subdued subject matter (domestic abuse) and the fact that Aamir has a much smaller role in Secret Superstar.

Second, let’s see how well Secret Superstar’s daily grosses hold up through the week. A Sunday-to-Monday decline of less than 50 percent would be nice, and a gentle daily decline from there, less than 10 percent per day, would be a sign of strength. If the second weekend’s collections are at least half of the first then we’re looking at a solid Taiwan run.

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