Corsair, the PC gaming peripheral manufacturer, has bought Origin, the boutique gaming PC builder company. The purchase price has not been disclosed. According to Corsair’s CEO and founder, Andy Paul, the decision to buy Origin was made as a way to extend Corsair’s reach into the PC space.
“With the gaming PC market continuing to expand as an increasing number of players make the jump from console to PC, we wanted to do more to reach customers in North America that prefer to buy, rather than build, their system,” Paul said. “With Origin PC’s expertise in personalized custom gaming systems and Corsair’s strength in performance PC hardware and the iCue software ecosystem, we’re excited to combine our efforts to create new world-class gaming experiences for PC gamers.”
Corsair has plans to integrate its iCue software for controlling RGB lights and fan speeds into select Origin products, while its Hydro X custom cooling system will also be offered on some Origin models. Origin will continue to operate as a separate business unit within Corsair and Corsair will continue to sell its own branded PCs, at least for now. This includes the Vengeance PC, Corsair One, and Corsair One Pro.
There have been a number of consolidations in the PC peripherals market of late. Corsair bought Elgato, Logitech bought Astro, and Turtle Beach purchased Roccat. This is the first time we’ve seen a peripheral company buy a gaming boutique, but it makes some sense. It’s hard to find boutique-specific reports, but the general indication from game PC builders is that they’re selling more computers now than they used to. The overall PC market has been shrinking since 2011, but the gaming-PC business has been growing during the same time period — not enough to offset the entire market decline, but enough to emerge as a bright spot in an otherwise gloomy space.
Given that most people are not PC hardware enthusiasts to the point of building their own PCs, it makes sense that Corsair would want to bring greater PC-building chops under its own brand. If the two companies interlock their product lines and the merger proves successful, Corsair will basically have created a branded outlet where its own peripherals are default choices. I’m assuming Origin will likely continue to offer other brands to satisfy customers, but Corsair can win plenty of business just by establishing itself as the default option.
It’s been a long time since I reviewed an Origin PC, but the Core i7-920 overclocked system I reviewed years ago was the single best OEM PC I ever tested. Given how long ago it was, this shouldn’t be read as an endorsement — I do not have more recent knowledge — but I was impressed by the company at the time.